Cookie Policy
Cookie Policy
Last updated: 22 December 2025
Version: 2.0
SECTION 1: INTRODUCTION
1.1 About This Policy
1.1.1 This Cookie Policy explains how REV Auto ("we", "us", "our") uses cookies and similar tracking technologies on our website.
1.1.2 We are committed to being transparent about the technologies we use and how they affect your privacy.
1.1.3 This Policy should be read alongside our Privacy Policy and Terms and Conditions.
1.2 Your Consent
1.2.1 By using our website, you consent to the use of cookies in accordance with this Policy.
1.2.2 When you first visit our website, you will be presented with a cookie consent banner.
1.2.3 You can change your cookie preferences at any time (see Section 8).
1.3 Policy Updates
1.3.1 We may update this Policy from time to time to reflect changes in technology or legal requirements.
1.3.2 The current version will always be available on our website.
1.3.3 Material changes will be notified via our cookie consent mechanism.
SECTION 2: WHAT ARE COOKIES?
2.1 Cookie Definition
2.1.1 Cookies are small text files that are placed on your device (computer, tablet, smartphone) when you visit a website.
2.1.2 They are widely used to make websites work more efficiently and provide information to website owners.
2.1.3 Cookies cannot harm your device and do not contain viruses.
2.2 How Cookies Work
2.2.1 When you visit our website, our web server sends a cookie to your browser.
2.2.2 Your browser stores the cookie on your device.
2.2.3 On subsequent visits, the cookie is sent back to our server, allowing us to recognise your device.
2.2.4 This enables features like remembering your preferences and keeping you logged in.
2.3 Cookie Duration
2.3.1 Session Cookies: Temporary cookies that expire when you close your browser. Used for essential website functions.
2.3.2 Persistent Cookies: Remain on your device for a set period or until you delete them. Used for remembering preferences and analytics.
2.4 Cookie Origin
2.4.1 First-Party Cookies: Set by our website directly (revauto.co.uk domain).
2.4.2 Third-Party Cookies: Set by external services we use (e.g., Google Analytics, social media platforms).
SECTION 3: SIMILAR TECHNOLOGIES
3.1 Web Beacons
3.1.1 Web beacons (also called pixel tags or clear GIFs) are tiny graphics embedded in web pages or emails.
3.1.2 They help us track page views, email opens, and user interactions.
3.1.3 Web beacons work in conjunction with cookies to collect usage data.
3.2 Local Storage
3.2.1 HTML5 local storage allows websites to store data locally on your device.
3.2.2 Unlike cookies, local storage data is not automatically sent to the server.
3.2.3 We may use local storage for preferences and offline functionality.
3.3 Session Storage
3.3.1 Session storage is similar to local storage but is cleared when you close your browser tab.
3.3.2 Used for temporary data during your browsing session.
3.4 Fingerprinting
3.4.1 We do not use browser or device fingerprinting for tracking purposes.
3.4.2 Some third-party services may use fingerprinting as part of fraud prevention.
SECTION 4: TYPES OF COOKIES WE USE
4.1 Strictly Necessary Cookies (Essential)
4.1.1 These cookies are essential for the website to function properly.
4.1.2 They enable core functionality such as:
- Session management and user authentication
- Security features and fraud prevention
- Load balancing and server routing
- Cookie consent preferences
- Shopping basket functionality
- Form submissions and data processing
4.1.3 You cannot opt out of strictly necessary cookies as they are required for the website to operate.
4.1.4 Blocking these cookies will prevent the website from functioning correctly.
4.2 Functional Cookies (Preferences)
4.2.1 These cookies enable enhanced functionality and personalisation.
4.2.2 They remember your choices and preferences including:
- Language and region preferences
- Display preferences (layout, font size)
- Previously viewed vehicles
- Search filters and sorting preferences
- E-Agent conversation history
- Form auto-fill information
4.2.3 Disabling functional cookies may result in reduced functionality and a less personalised experience.
4.3 Analytics Cookies (Performance)
4.3.1 These cookies help us understand how visitors interact with our website.
4.3.2 They collect information including:
- Pages visited and time spent on pages
- Traffic sources and referral websites
- Search terms used to find our website
- Browser and device information
- Geographic location (country/city level)
- Error messages and loading times
4.3.3 Analytics data is aggregated and anonymised where possible.
4.3.4 We use this information to improve website performance and user experience.
4.3.5 Analytics cookies do not identify you personally.
4.4 Marketing Cookies (Advertising)
4.4.1 These cookies are used to deliver relevant advertisements to you.
4.4.2 They track your browsing activity across websites to:
- Show you relevant vehicle advertisements
- Limit the number of times you see an advertisement
- Measure the effectiveness of advertising campaigns
- Build profiles of your interests
- Enable remarketing and retargeting
4.4.3 Marketing cookies are typically placed by third-party advertising networks.
4.4.4 You can opt out of marketing cookies without affecting core website functionality.
SECTION 5: SPECIFIC COOKIES WE USE
5.1 Our First-Party Cookies
| Cookie Name | Purpose | Type | Duration |
|---|---|---|---|
| session | User session management | Essential | Session |
| cookieConsent | Stores your cookie preferences | Essential | 1 year |
| csrf_token | Security - prevents cross-site request forgery | Essential | Session |
| vehicle_views | Tracks recently viewed vehicles | Functional | 30 days |
| search_preferences | Remembers search filters | Functional | 30 days |
| eagent_session | E-Agent conversation continuity | Functional | 7 days |
5.2 Third-Party Analytics Cookies
| Provider | Cookie Name | Purpose | Duration |
|---|---|---|---|
| Google Analytics | _ga | Distinguishes unique users | 2 years |
| Google Analytics | _ga_* | Stores session state | 2 years |
| Google Analytics | _gid | Distinguishes users | 24 hours |
| Google Analytics | _gat | Throttles request rate | 1 minute |
5.3 Third-Party Marketing Cookies
| Provider | Cookie Name | Purpose | Duration |
|---|---|---|---|
| Google Ads | _gcl_au | Conversion tracking | 90 days |
| _fbp | Facebook advertising | 90 days | |
| _fbc | Click tracking | 90 days |
5.4 Social Media Cookies
5.4.1 If you use social sharing buttons or embedded content, those platforms may set cookies.
5.4.2 We have no control over these third-party cookies.
5.4.3 Refer to each platform's privacy policy for details.
SECTION 6: THIRD-PARTY SERVICES
6.1 Google Analytics
6.1.1 We use Google Analytics to analyse website traffic and user behaviour.
6.1.2 Google Analytics uses cookies to collect information about your use of our website.
6.1.3 Data collected includes pages visited, time on site, browser type, and device information.
6.1.4 IP addresses are anonymised before storage.
6.1.5 You can opt out of Google Analytics using browser add-ons: tools.google.com/dlpage/gaoptout
6.1.6 Google's privacy policy: policies.google.com/privacy
6.2 Google Ads
6.2.1 We may use Google Ads for advertising campaigns.
6.2.2 Google Ads cookies track conversions and enable remarketing.
6.2.3 You can manage Google ad preferences: adssettings.google.com
6.3 Facebook/Meta
6.3.1 We may use Facebook Pixel for advertising and analytics.
6.3.2 Facebook cookies track conversions from Facebook ads.
6.3.3 You can manage Facebook ad preferences in your Facebook settings.
6.3.4 Facebook's privacy policy: facebook.com/privacy
6.4 OpenAI (E-Agent)
6.4.1 Our E-Agent AI assistant uses OpenAI's API services.
6.4.2 Conversation data is processed by OpenAI for generating responses.
6.4.3 OpenAI's privacy policy: openai.com/privacy
6.5 Payment Processors
6.5.1 Payment pages may use cookies from payment processors for security and fraud prevention.
6.5.2 These are strictly necessary for secure payment processing.
SECTION 7: LEGAL BASIS
7.1 PECR Compliance
7.1.1 We comply with the Privacy and Electronic Communications Regulations (PECR).
7.1.2 Strictly necessary cookies are permitted without consent under PECR.
7.1.3 All other cookies require your informed consent.
7.2 UK GDPR Compliance
7.2.1 Cookie data that identifies you is personal data under UK GDPR.
7.2.2 Our legal basis for processing cookie data is consent (Article 6(1)(a)).
7.2.3 For strictly necessary cookies, our legal basis is legitimate interests.
7.3 Consent Requirements
7.3.1 Consent must be freely given, specific, informed, and unambiguous.
7.3.2 We use a clear cookie consent banner with granular options.
7.3.3 Consent can be withdrawn at any time.
7.3.4 We maintain records of consent for compliance purposes.
SECTION 8: MANAGING YOUR COOKIE PREFERENCES
8.1 Cookie Consent Banner
8.1.1 When you first visit our website, you will see a cookie consent banner.
8.1.2 You can accept all cookies, reject non-essential cookies, or customise your preferences.
8.1.3 Your preferences are stored and remembered for future visits.
8.2 Changing Your Preferences
8.2.1 You can change your cookie preferences at any time.
8.2.2 Click the "Cookie Settings" link in the website footer.
8.2.3 Your new preferences will take effect immediately.
8.3 Browser Settings
8.3.1 You can also manage cookies through your browser settings.
8.3.2 Most browsers allow you to:
- View cookies stored on your device
- Delete individual or all cookies
- Block all or specific cookies
- Set preferences for specific websites
- Configure Do Not Track signals
8.4 Browser-Specific Instructions
8.4.1 Google Chrome
Settings → Privacy and Security → Cookies and other site data
Or visit: support.google.com/chrome/answer/95647
8.4.2 Mozilla Firefox
Settings → Privacy & Security → Cookies and Site Data
Or visit: support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
8.4.3 Apple Safari
Preferences → Privacy → Cookies and website data
Or visit: support.apple.com/guide/safari/manage-cookies-sfri11471
8.4.4 Microsoft Edge
Settings → Cookies and site permissions → Manage and delete cookies
Or visit: support.microsoft.com/en-gb/microsoft-edge/delete-cookies-in-microsoft-edge
8.4.5 Safari iOS (iPhone/iPad)
Settings → Safari → Privacy & Security → Block All Cookies
8.4.6 Chrome on Android
Menu → Settings → Site settings → Cookies
8.5 Impact of Blocking Cookies
8.5.1 Blocking essential cookies will prevent the website from functioning correctly.
8.5.2 Blocking functional cookies may result in reduced functionality.
8.5.3 Blocking analytics cookies will not affect your browsing experience.
8.5.4 Blocking marketing cookies means you may see less relevant advertisements.
SECTION 9: DO NOT TRACK
9.1 DNT Signals
9.1.1 Some browsers offer a "Do Not Track" (DNT) setting.
9.1.2 There is no universal standard for responding to DNT signals.
9.1.3 We currently do not respond to DNT signals.
9.1.4 Use our cookie consent mechanism to manage your preferences.
9.2 Global Privacy Control
9.2.1 We respect Global Privacy Control (GPC) signals where technically feasible.
9.2.2 GPC signals are treated as an opt-out of marketing cookies.
SECTION 10: COOKIE RETENTION
10.1 Retention Periods
10.1.1 Session cookies are deleted when you close your browser.
10.1.2 Persistent cookies are retained for the periods specified in Section 5.
10.1.3 You can delete cookies at any time through your browser settings.
10.2 Clearing Cookies
10.2.1 Clearing cookies will log you out of websites and reset preferences.
10.2.2 You will need to re-consent to cookies on your next visit.
10.2.3 Some cookies may be automatically recreated when you return.
SECTION 11: CHILDREN'S PRIVACY
11.1 Age Restrictions
11.1.1 Our website is not directed at children under 18.
11.1.2 We do not knowingly use cookies to track children.
11.1.3 Parents/guardians should supervise children's internet use and manage cookie settings on shared devices.
SECTION 12: DATA SECURITY
12.1 Cookie Security
12.1.1 We use secure cookies (HTTPS only) where appropriate.
12.1.2 Session cookies use HttpOnly flags to prevent JavaScript access.
12.1.3 We implement SameSite attributes to prevent cross-site request forgery.
12.2 Third-Party Security
12.2.1 We select third-party providers with appropriate security measures.
12.2.2 Third-party cookies are subject to those providers' security practices.
SECTION 13: YOUR RIGHTS
13.1 Access and Information
13.1.1 You have the right to know what cookies we use and why.
13.1.2 This Policy provides that information.
13.1.3 For additional information, contact us at privacy@revauto.co.uk.
13.2 Consent Withdrawal
13.2.1 You can withdraw consent for non-essential cookies at any time.
13.2.2 Withdrawal does not affect the lawfulness of processing before withdrawal.
13.3 Complaints
13.3.1 If you have concerns about our use of cookies, contact us first.
13.3.2 You can also complain to the Information Commissioner's Office (ICO).
13.3.3 ICO website: www.ico.org.uk
SECTION 14: CONTACT US
14.1 Cookie Enquiries
14.1.1 For questions about this Cookie Policy, contact:
Email: privacy@revauto.co.uk
Address: REV Auto, Kidderminster, Worcestershire, United Kingdom
Telephone: 01562 320219
14.2 Website
Website: www.revauto.co.uk
General enquiries: info@revauto.co.uk
END OF COOKIE POLICY
Thank you for taking the time to understand how we use cookies.